![]() ![]() You can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Here are the main things you need to know before you start using stock footage in your own work. Of course, you can’t just grab any footage off the internet and use it in your own marketing – but even footage that’s been licensed for public use may come with a set of rules and regulations that you need to understand. Not all stock footage is created equal as far as legality goes. The Legal Stuff: What You Need to Know When Using Free Stock Footage If there are any gaps in your self-shot footage, stock footage can patch them without drawing attention to them. Stock footage is ideal for smoothing out transitions and moving your video’s storyline along.Even a few seconds of footage can get a viewer on the same page as you. Stock footage can be a useful shorthand for creating a mood, setting a scene, or conveying an idea.If you want to get footage of places you can’t visit yourself, stock footage is the way to go. For instance, thanks to other people’s uploads to the web, you can find clips of outer space and various well-known locations across the world without ever having to set foot there. If you want to get footage of places you can’t visit yourself, stock footage is the way to go.It takes just a few seconds to download a stock clip. Hiring a camera crew is costly, and doing all your own filming can eat up a lot of time. Using free stock video is cheaper and simpler than shooting your own, especially if you’re on a tight budget or production schedule.Here are just a few benefits you can gain from it. There are tons of situations in which video creators might need or want to use free stock footage. “Our combined editorial offerings will be a competitive force in the market, and offer additional choice to customers with highly exclusive editorial video content.Make sure to check out One Video - 12 Styles: How to Customize Any Stock Video to Your Brand Tom Crary, CEO at Pond5 said: “We could not be more thrilled to join forces with Shutterstock to lead the video and music space. “We could not be more thrilled to join forces with Shutterstock to lead the video and music space.” “Shutterstock is constantly reinventing, and this acquisition brings together powerful creators and exceptional content to ensure our customers have world class video, music and editorial collections at their fingertips.”v Jamie Elden, Chief Revenue Officer at Shutterstock added: “With this acquisition, we are able to offer our customers across global agency, corporate, and media channels access to one of the largest premium archival collections in the industry. “Shutterstock is constantly reinventing, and this acquisition brings together powerful creators and exceptional content to ensure our customers have world class video, music and editorial collections at their fingertips.” “Our contributors will also benefit from having their work showcased on Pond5’s platform, expanding their portfolio to new customers.” “The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial video content in the world,” said Jon Oringer, Interim Chief Executive Officer at Shutterstock. “The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial video content in the world.” Prior to joining Shutterstock, Hennessy, served as Chief Executive Officer and member of the Board of Directors of Vroom, Inc., an online pre-owned car retailer. Shutterstock’s former CEO Stan Pavlovsky exited the firm earlier this month. Oringer will remain as Executive Chairman of the Board. Hennessy, a Company Board member since 2015, succeeds Jon Oringer, Shutterstock’s founder, who is currently serving as Interim Chief Executive Officer. Shutterstock also revealed today (May 11) that Paul Hennessy has been named as its new Chief Executive Officer, effective July 1, 2022. Shutterstock claims that its acquisition of Pond5 solidifies its position as “the premium destination for its global customer community for unique access to editorial content, video footage and music”. Pond5 says they upload over 2.5 million assets each month. Founded in 2006, Pond5 operates using a network of over 115,000 active contributors across 180 countries.
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